Does your small business really need as many clients as possible or are you sitting on a goldmine with your current clients? In this episode of Skinfessional Cybil gets crazy angry over the idea of “churning and burning” instead of nurturing and building the perfect client.
Yeah I got pissed! I was so angry when I listened to this guy who seemed to have some really good info about running a business and helping esthetician’s and salon owners grow from nothing. Then he said “forget your clients they aren’t important, worry about getting new ones.” AND I LOST IT.
Your existing clients are your bread and butter. They are your most valuable asset even if they haven’t seen you in forever, they have already spent money with you and therefore are more likely to again. Which is why Alex and I spent an entire hour discussing ways to gain new clients, keep existing ones happy, and digging into reports to make money from client retention.