This episode came about because everyone kept asking us the same questions – “What do I charge for… ” which honestly spawned a lot of conversations between Alex and me about the serious failures we have had on pricing.
PRICING IS HARD
Getting your pricing right is the key to success in business, but it can be hard. The blind anxiety and hopelessness of having to pull a number out of thin air for a new service, or the crushing weight of failure and fear when you realize you’ve priced something too low and can’t cover your costs. Yeah, we’ve been there. We feel you. We have tried and true methods of NOT being there again, but we will be honest, be totally plan on pricing crap wrong again at some point.
In this episode of Skinfessional, we talk about our successes and failures with pricing and give you solid pricing strategies that will help you find the right price for anything every time. And what we mean by that is that you will eventually get there and it won’t hurt as bad. You won’t have super, duper, fails that bankrupt you for a month. You might have little tiny moments where you go, “Gee that wasn’t right. Let’s pivot and try another price for two people and see what happens.”
We touch on all this in the episode including so much more because what we did discover was that pricing strategies touch everything in business. We talk about how to raise prices, how to beta test pricing, and how pricing seems to be woven into everything we do when dealing with people and money.