To be successful as a beauty biz owner you gotta make retail sales. It’s that simple. Honestly they should make up at least 50% of your income. But there’s this thing where selling feels icky to so many new business owners. The thing is, it really shouldn’t. People NEED products. They need your services. In this episode of Skinfessional we break down the why’s and how’s to make you feel good about and be able to selling anything.
We recorded this pre-COVID and we had so many technical issues (should I confess this was originally episode 13?!) that we don’t even have video for this one. The thing is, talking about selling and sales is just as relevant post pandemic as it was pre. In fact, as Alex and I listened to this episode we were struck by how relevant all this information was!
People are just getting back out and buying things. Knowing how to get your customers what they want is more important than ever. Our bottom lines are being slashed in so many ways and your customers want to buy and need to buy what you’re selling. If you don’t sell it to them someone else will.