Are you the same as your brand? When Cybil started her business 20 years ago she was working at five different locations but she knew she would one day be working at her own place. She also knew that no matter where she worked she would need to have her own brand. People would need to be able to search for HER, Cybil Solyn esthetician. So she created a website to brand herself. That way no matter where she worked her name could be searched and discovered.
Alex, being a yoga instructor and body nerd had the same epiphany when she started out. She would go from yoga studio and yoga class all over the valley teaching and getting a following for her unique way of teaching yoga. Yeah she used social media, but AE Wellness and her own brand and website was born out of a need for people to be able to find HER in the mess and chaos of the LA yoga scene.
This is one way of thinking about your branding as a newbie starting out. But we dig even deeper in this episode of Skinfessional. Cybil poses the idea that we even need to create a brand to protect ourselves. A persona, hats, to keep ourselves safe and separate from our business on a day to day basis.