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Chatting With Lori Nestore About Selling: The Phrase That Pays and The Script That Gets Them in The Door

Lori Nestore, The Wax Queen, Stops by to share her six figure selling secrets!

In this weeks episode of Skinfessional I desperately try not to fangirl too hard at the person I’ve been known to call “My Oprah,” Lori Nestore, The Wax Queen, owner of Eva’s Esthtics, Tuel, Berodin and probably the person who’s had the greatest positive impact on my success as a six-figure solopenuer and esthetician as she talks about the best ways to sell and get any client booked and buying. So pay attention because she can do the same for you!

I reached out to Lori a few months ago when I wanted to do an episode on converting cold calls. You see, I took a class from her one Monday morning in Vegas on how to essentially turn any customer who reaches out to you into a client. If you’ve ever been to the Las Vegas skin show you know that the Monday 9 am classes are…well…special. If you’ve ever gotten yourself up for one, they are either the best thing you and the eight other people in the room have ever taken, or some sad sales pitch by a company who couldn’t get a better time slot. I’ve been a super fan of Lori’s pretty much my entire esty career so I was in it to win it with whatever class she was offering – even one on what seemed like how to answer the phone.

This class changed my life. It changed the trajectory of my business. I took what I learned from that two hour session, implemented it, and started filling my books. This is when I realize that Lori Nestore was way more than just a Wax Queen, in fact, estheticians and beauty professionals everywhere were being done a disservice because Lori was a closeted Business Goddess and not nearly enough people were getting to learn from her.

I booked all of Lori’s sales classes, I figured if Lori could make me into a superstar waxer, she could turn me into a superstar businesswoman. Now I’ll be honest, I grew up in biz. My family owned a restaurant, I’ve been surrounded by sales reports, running P&L’s (if you don’t know find out NOW), checking cost margins, etc. Still, it blew my mind that Lori was the first class I had come across to really go over this part of the industry – the part where all the money is made, tracked, and often lost.

I honestly can’t remember how many classes I took with her over the next few months but I know it was all of them. It wasn’t until I was talking to Lori during this interview that I realized just how many of the sales techniques I use and teach are grounded in the things I learned with her. To this day I use, nearly verbatim three of the sales scripts she teaches. The reason? because they work! Just like in Vegas, when I went home and implemented Lori’s sales scripts my numbers increased.

The year I took Lori Nestore’s business classes, I went from making $10K to $100K. I’ve been making that and more ever since. Take a seat, learn the value in silence, and listen because the Business Goddess is about to lay down knowledge you can take to the bank.