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Category: Uncategorized

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Uncategorized Vital Knowledge

Making All Clients Equally Comfortable With Inclusion: Interview with Inclusion & Diversity Expert, Attorney Yesenia Gutierrez

When I listen to my friend Yesenia speak about her dreams of a future where people feel safe, heard, important, equal, and included I hear the passion she has for her calling as deeply as any esthetician who sees a client and knows they can fix someone’s skin. Just like we educate and create skincare plans, Yesenia educates and designs programs that foster and teach inclusion and diversity.

When I asked Yesenia to speak to us about how we could make clients more comfortable I came with a few questions. You know the ones we all have. How do we deal with asking clients about their genitals??? What are we doing about pronouns on intake forms when “other” is the only freaking option! And how can we educate ourselves?

As usual, when it comes to talking to my friend, I left this interview with far more insight than I ever expected. I’m blessed to have powerful, smart, and kind women like Yesenia in my life. I hope you take advantage of this opportunity. There are very few Diversity and Inclusion Experts in America right now, let alone ones with Yesenia Gutierrez’s background who are kind enough to take an hour out of their day to talk to us about dangly bits, bathroom etiquette, and the mindset switches we can make to help our customers feel more comfortable in the spa and salon.

Categories
Uncategorized Vital Knowledge

Get Reel! Start Using Social Media to Get Your Perfect Client with Expert Jenna Warriner

Unless your a social media expert like our guest Jenna Warriner this is an episode you want to sit and listen carefully to. Both Alex and I were madly taking notes as our guest spoke! Social may be fun and cool, but unless you’re using it with laser focus you’re missing out in the real money…or should I say “reel” money!

Yes indeed Reels are a hot topic as well as strategies you can use to create content and the fastest ways of creating it.

I’m not going to say too much about today’s ep. Let it unfold and enjoy all the new things you’re about to learn!

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Coronavirus Uncategorized

Letting Go of Fear and Just Living in The New Normal

Let’s get real for a second – hah! As if we haven’t been “real” on any of our episodes! But I want to get real like talking about fear and stuff that can be triggering for many right now living in the time of pandemic.

I’m a planner. I’m a doer. Most people listening to this probably are as well. We business owners and successful entrepreneurs tend to be. The hardest thing about what’s going on right now is that there are no plans. We can’t make them because everyday some other new explosion and drama is happening.

The new normal is scary and you probably don’t know what you’re doing in it. On today’s show we talk about options for your future and how the new normal leaves room to aspire but maybe not actually plan since anything can change at the drop of the hat.

My moto for 2020 is don’t make plans. Have goals and aspire to them because honestly that’s all you can do. I’m a five year out planner. I’m a freaking Four Star General when it comes to moving the battle troops of my life. So surrendering to this new normal of “Let’s see what shit is gunna happen today and roll with that” is hard.

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Coronavirus Uncategorized Vital Knowledge

Promises Promises Handling Expectations and Customer Service in the New Normal

“The New Normal” is anything but normal and to give exceptional customer service we need to do more than focus on PPE, we need to focus on what we always have, making the client feel good. In this espisode of Skinfessional we talk about what’s triggering us, our clients, how there don’t seem to be any safe conversations anymore, and ways we are all trying to navigate these crazy crazy times.

This episode, like so many, came right outta your needs listeners. We received your phone calls and DM’s. The thing is no one specifically had this question but when Alex and I started talking the common theme was this broader question of how the new normal is affecting us and our relationship with our clients.

Care givers are on the front lines of all this. We are the ones who are dealing with the trauma backlash. The people who are trying desperately to help our clients/patients find comfort and relief but it’s very hard to so when we ourselves are both limited in what we can do and spinning out of control.

I urge you to listen to this episode. I also urge you to find a group of people to support you. We are all in this together. We need others more than ever right now.

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Uncategorized

Are You A Money Magnet?

Is your money story keeping you from the wealth and abundance you richly deserve? On this episode we talk about how to reset your money mindset, how to recognize the poor thoughts that may be holding you back from success, and how to embrace the money magnet within!

Have you ever met those people who just seem lucky? They always win contests and life seems to just go their way. I’m sure you know someone like that. Maybe that person is you! For me I used to be jealous of people like that, but then I learned how to change my money mindset. I learned how to re-write my own money story, and with that rewrite, my own luck changed for the better.

How we shape what’s around us matters. Our mind is a powerful tool and you need to start using it to be more profitable in your business. Go ahead and listen to this episode then tell me what you think. I’d love to hear anyone who starts to change their money mindset and changes their life.

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Uncategorized

How to Run Your Business in a COVID World

Seven essential rules to get you working in your spa and salon after quarantine that will keep you in business and staying profitable in the new covid economy

In 2007 I went from making $16,0000 a month to $5,000 a month when a Writers Strike struck Los Angeles like a sickness, taking down every industry that it touched. It nearly broke me as a person and bankrupted my business.

In March of 2020 COVID-19 struck the work in great Pandemic, shutting down everything and changing the world forever. My business went from grossing $12,000 a month to $1200 a month.

The lessons I learned from surviving 2007 are keeping me afloat, sane, and prepared for what’s to come.

everyone who listens a greater chance of surviving this Pandemic. PLEASE. I BEG YOU. Get out your pen and paper. Sit down somewhere. Give this episode of Skinfessional your undivided attention, and maybe even listen to it more than once.

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Uncategorized Vital Knowledge

Do You Really Need More Clients? The Money Hidden in Your Client List

Does your small business really need as many clients as possible or are you sitting on a goldmine with your current clients? In this episode of Skinfessional Cybil gets crazy angry over the idea of “churning and burning” instead of nurturing and building the perfect client.

Yeah I got pissed! I was so angry when I listened to this guy who seemed to have some really good info about running a business and helping esthetician’s and salon owners grow from nothing. Then he said “forget your clients they aren’t important, worry about getting new ones.” AND I LOST IT.

Your existing clients are your bread and butter. They are your most valuable asset even if they haven’t seen you in forever, they have already spent money with you and therefore are more likely to again. Which is why Alex and I spent an entire hour discussing ways to gain new clients, keep existing ones happy, and digging into reports to make money from client retention.

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Uncategorized

Our Favorite Equipment – Spa Gowns

In this minisode, Cybil talks about what makes a good spa wrap, how to take care of them, and why Satin Serenity have been her go to gowns for over a decade.

I love me a good spa gown, but the problem is most of them just SUCK. They are too short, too small, and made out of material that either feels icky after a few washes or takes forever to dry. I’m a series tactile snob. I’m that person who touches stuff before I buy it. I don’t care how it looks as much as I care how it feels. I thought my poor interior designer was going to go crazy when I told her, “No hard or cold surfaces!”

So when I went on a hunt for linens (spa sheets to come next…) for my space it was an ORDEAL. I had rules:

  1. They had to be long enough to go to (not above but to) women’s knees so they would feel comfortable hopping off the bed and dashing to the bathroom or out of the office during a fire or something if they ever needed to. Some of those robes are so short you can see everyone’s business if ya know what I mean!
  2. They had to be made of a soft and comfortable material
  3. That material needed to dry fast, not hold wrinkles, not need to be ironed, be stain-resistant, odor-resistant, and not pill.
  4. The material needed to hold up to CA law of boiling water washes.
  5. The gowns needed to be sustainable so they needed to be well made so they would last.
  6. NO VELCRO. That shit holds hair and lint and sounds horrible and scratches skin. Ugh. I hates it!!!
  7. They needed to be soft even when line dried.
  8. They needed to be warm enough but not hot.
  9. It would be nice if they were pretty (but that was not vital honestly.

It’s a big list and as I said a hard one. Enter Satin Serenity. I picked up 2 of their gowns at a Vegas show. After 3 months I knew I had a winner. I honestly didn’t know how durable they would be, but a decade later and I still have my original set and the other ones I’ve added on as I’ve grown my business.

I will pass on some tips to keep the gowns in good shape:

  1. Line dry and try not to dry in the dryer. That thing is the killer of good linen.
  2. They are not prone to stains, but if you get oil or something on it deal with it RIGHT AWAY. Don’t let it sit.
  3. If someone funky uses the, let it air out. Don’t just stick it in a hamper, put it on a hook somewhere and let it air out then get it washed ASAP.
  4. Use an enzyme-based laundry detergent to really break down the oils and such that don’t belong on the material.

I say this about many of my pieces of equipment, if you take good care of these gowns, they will take good care of you and your clients!